Twitter under scrutiny over Musk’s changes

One of Twitter’s most important charity partners says it is considering ending its relationship with the platform because of recent policy changes.

Anti-Defamation League (ADL) says Elon Musk’s move to reinstate former President Donald Trump’s account is “dangerous and inconsistent”.

It also says allowing Kayne West back on Twitter has “raised concerns” over the credibility of the platform.

This comes as one of Twitter’s major advertising partners expresses doubts about its future with Twitter.

According to ADL Mr Musk met the civil rights group on 1 November to assure them that no one previously banned would be reinstated until he had installed a transparent, clear process that took into consideration the views of civil society.

But “Mr Musk’s decisions over the last month have raised serious concerns”, said Jonathan Greenblatt, CEO of ADL.

“This decision is dangerous and inconsistent with what Musk previously had indicated to our group. It forces us to wonder whether he is serious about safeguarding the platform from hate, harassment and disinformation,” Mr Greenblatt said.

Rapper Ye (formerly Kanye West) was banned for an antisemitic post in October 2022 but began tweeting again on Sunday to his 32m followers.

NAACP, another civil rights organisation cited as a major Twitter partner, is calling for advertisers to boycott the site.

On Sunday Derrick Johnson, president of NAACP, tweeted that “any advertiser still funding Twitter should immediately pause all advertising now”.

It is estimated that Twitter makes 90% of its money through advertising.

Previous reports suggest that some companies and brands have already been pulling ad campaigns in response to the uncertainty since the Musk takeover.

On Twitter’s “Partnerships that drive industry-wide change” webpage three advertising organisations are listed as major partners.

One of them, Brand Safety Institute (BSI), told the BBC that Twitter’s reputation for being a “commendable and reliable partner in the fight for brand safety in the last several years” was under threat.

A spokesman for the BSI said “we are disheartened by the change in approach that Musk has chosen and we will continue to educate advertisers, and work with platforms, about the choices they have in supporting healthy online experiences for both brands and people”.

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