Saturday, November 27, 2021

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Rick Ross Says Kanye West ‘Mastered the Art of Manipulating Media’

Even Rick Ross agrees that Kanye West has mastered how to manipulate the media into talking about him.

Ross got candid about this during his chat with the folks at Today show where he went to talk about his new book The Perfect Day To Boss Up: A Hustler’s Guide To Building Your Empire.

“Kanye has mastered the art of manipulating media and making amazing music,” Ross said. “And that combination, it’s no telling where it will go. And I feel like if someone really feels Kanye is insane, they’re crazy.”

In the excerpt of the book captured by USA Today, the rapper wrote that he visited Kanye while he was working in Atlanta, and felt that Ye’s run for president was done more so for media attention.

“All of this [shit] was for attention, and it didn’t really matter if it was positive or negative attention because his brand grew either way,” Ross wrote about Kanye. “That’s why he liked Donald Trump. That’s why he loved the Kardashians. It all made sense now.”

Also in the book, Ross quoted Kanye as saying, “Tomorrow I might tweet that I don’t feel like being president anymore.”

He clarified to both the Today and USA Today that all his comments about Kanye are all made with love, and that he and Kanye are closer than ever.

“It wasn’t about the actual sound, but the presentation,” Ross told USA Today. “That a young Black artist pulled this off, and to listen to his creativity, that was groundbreaking. I can’t not acknowledge it.”

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