Sunday, December 5, 2021

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New Dawn for Victoria Secret as Lingerie Brand Signs Priyanka Chopra and Megan Rapinoe

Victoria Secret is making major changes to its brand and has started the journey to becoming more relatable to women of all sizes.

The lingerie brand has gotten rid of its super model ‘angels’ lineup and signed actress Priyanka Chopra and footballer, Megan Rapinoe as spokeswomen.

According to Page Six, the move is to create a new generation of inclusitivity for the high end fashion brand in an effort at rebranding.

An inside source claims that the VS Collective wants “leading icons” and “change makers” to help “shape the brand for the future.”

Rather than pose in the Victoria’s Secret lingerie, spokeswomen like Priyanka and Megan will take part in a podcast and appear in marketing materials.

They will join other women sharing their stories via VS, like Sudanese-Australian model Adut Akech, skier Eileen Gu, Brazilian transgender model Valentina Sampaio, plus-size model Paloma Elsesser, and journalist Amanda de Cadenet.

“It’s a group of women inspiring change and positivity. It’s another step they’re taking towards transforming the brand. The entire industry thought Victoria Secret was done,” an insider stated.

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