Netflix is launching a new streaming option with adverts in November, introducing a less expensive offering as it battles to retain viewers.
The plan will be available in 12 countries including the UK, US, Canada, Mexico and Australia.
The firm said it would charge £4.99 a month for the service in the UK, while it will cost $6.99 in the US.
Netflix has been losing customers as competition and cost of living pressures mount.
The streaming giant lost more than 1 million subscribers in the first half of this year. It is due to provide an update of that figure to investors next week.
Netflix’s move into advertising is a big change for the company, which pioneered the idea of subscription-based streaming.
But as more entertainment companies roll out online streaming platforms, it has had a harder time retaining subscribers.
“We’re confident that … we now have a price and plan for every fan,” the company said in a press release.
“While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community and couldn’t be more excited about what’s ahead.”
Subscribers to the new offering should expect to see an average of four to five minutes of adverts per hour, the company said.
Some films and TV series also will not be available due to licensing restrictions.
The company said it planned to expand the offering to more countries over time.
Many of Netflix’s competitors already combine streaming with adverts or have plans to.
Disney, for example, is due to roll out an advert supported service in December in the US.
