Friday, January 28, 2022

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Kunle Afolayan and MasterCard’s Young Africa Works Partner Together, Will Train 300,000 Youths

Kunle Afolayan and Mastercard foundation have struck an iconic partnership which see to the training of 300,000 youths in different aspects of fun and TV production over the course of 3 years.

The partnership between Kunle Afolyan Production (KAP) Academy and Mastercard Foundation was announced on Monday, October 11, 2021

Speaking on the academy which is one of the specialized services subsidiaries at the KAP Hub in Lagos and was formally unveiled to the public on Thursday, September 30th, 2021, the renowned filmmaker a d founder of the academy said,

“The Academy focuses on growing the next generation of skilled filmmakers through the tutelage of veterans and film professionals who provide hands-on experience in diverse aspects of filmmaking to enrolled students.”

A part of the statement issued on Monday revealed the Academy will leverage smartphone technology for the training programme and teaching will be conducted through a learning app.

“The KAP App is a mobile learning application where multimedia content – which includes video and audio lessons, visual presentations, video simulations, and interactive testing – will be delivered to the students. It will allow students to have access to interactive learning content, industry professionals, community forums, an electronic library, a job board, financial support, contacts, and links among others,” added Afolayan.

KAP Academy’s training programme will include The Masterclass Series, a virtual series of 20 episodes providing e-learning to aspiring filmmakers, covering several aspects of filmmaking from directing, cinematography, and the business of film using Afolayan’s acclaimed movie, ‘The Figurine’, as a case study. The virtual series will be free to watch on KAPtv’s YouTube channel.

The statement said the training programme would also include two levels of certifications from professional institutions in the areas of screenwriting, sound, editing, directing, cinematography and production design, among others as well as practical hands-on training. It will also link participants to employment or gig entrepreneurship activities, not only in the film industry via placements and internships, but also in related sub-sectors such as fashion, make-up, music scores, editing, and script writing.

To ensure young people enrolled in the programme have access to the tools required for digital learning, free tuition and smartphone devices will be offered to students from less privileged backgrounds. These tools are being provided through a partnership with the Mastercard Foundation and its Young Africa Works program in Nigeria.

“The Nigerian film industry (Nollywood) produces approximately 2,000 films annually and generates estimated revenues of up to US$600 million. It is the largest film industry in Africa and the third largest globally, after Hollywood and Bollywood,” said
Chidinma Lawanson, Nigeria Country Head at the Mastercard Foundation.

“Despite this growth and scale, many important aspects of the industry remain informal and fragmented. As a result, very few practitioners can reach their full potential creatively and economically. The Foundation’s partnership with KAP has the potential to enable at least 102,500 work opportunities for youths in the vibrant creative industry in Nigeria,” Lawanson added.

Applications are open to anyone between the ages of 18 and 35 years old. Selection will be based on a one-minute video pitch to assesses the level of skill, passion and socio-economic status of each applicant. To encourage strong female participation, 50% of the placements in the programme will be given to young women, the statement added.

The Young Africa Works is Mastercard Foundation’s strategy to enable 30 million young people, particularly young women, across Africa to access dignified work. Africa will be home to the world’s largest workforce, with 375 million young people entering the job market by 2030. With the right skills, these young people will contribute to Africa’s global competitiveness and improve their lives and those of their communities.

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