Alex Rodriguez now has his own beauty brand.
The former baseballer took to his Instagram yesterday to announce the launch of the Blur Stick concealer line targeted at men, in collaboration with Hims & Hers, a multi-specialty wellness brand that A-Rod invested in last year.
“Since I met the Hims & Hers team, it was clear to me that they were revolutionizing telehealth and direct-to-consumer products,” he said in a press release. “Like other Hims & Hers products, accessibility and convenience were central to the development of the Blur Stick. For years, I have been looking for something I can use to touch-up a blemish or razor bump quickly and discreetly, and the Hims & Hers product development team has delivered it.”
The Blur Stick is made from premium ingredients, including jojoba oil, aloe extract, and dog-rose oil. The brand states the product is packaged in a “sleek, travel-friendly tube,” and provides long-lasting coverage for a wide range of skin types.
See more about it here.