Wednesday, August 17, 2022

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J. Cole Says He Urged Dr. Dre to Sign Kendrick Lamar

J. Cole has suggested that he played a major role in Kendrick Lamar’s success.

The rapper revealed this during a recent interview with Nardwuar, where he was asked if it was he who put Dr. Dre onto Kendrick Lamar.

“Who told you that? Who gave you that piece of information?” Cole replied. “… The answer is, yes. I did. I’m not gonna say I was the first to tell him […] I was like, ‘Yo, you gotta sign this kid from Compton.”

He went on to share that he first learned about Kendrick while Dre was working on Detox. He however noted that one of Dre’s team members already knew about the then-upcoming rapper. Dre later signed Kendrick to his Aftermath imprint in 2013.

“Shoutout to Dr. Dre,” Cole said. “He made the right decision.”

And when the interview host as J. Cole is he wanted to sign Kendrick early on in his career, the rapper said yes, but added that he was not in a position to make such an offer at the time.

“100 percent. I don’t know what I would’ve signed him to, you know what I mean?” he explained. “We didn’t have our business intact, but that’s how much I rocked with him at that time. I met him, and instantly was highly impressed. That would’ve been the first artist in my mind [to sign], but come to find out, he had bigger shit going on.”

See the interview:

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