Netflix has announced plans to feature Ikorodu Bois in its Oscar Weekend Film Brand Campaign.
In a statement released by the giant streaming app, it noted that the campaign was targeted at celebrating fans for the important role they play — for watching, loving, discussing, and even recreating Netflix movies.
Eric Pallotta, Vice President, Brand, Netflix shared that the choice to go with Ikorodu Bois was because of their unique and charming style of using a mix of DIY craft and childlike joy to recreate mega-budget films on a shoestring.
“They first caught our eye when they remade the trailer for Extraction in June 2020. The Bois have followers all over the world because their passion for entertainment is infectious and they remind us of that feeling we had when we fell in love with movies as a kid,” he shared.
Recall that Netflix sent a care package of professional filmmaking gear to Ikorodu Bois in August 2020 to support their filmmaking journey.
The Ikorodu Bois consists of brothers Muiz Sanni, 15, Malik Sanni, 10, and their 13-year-old cousin Fawas Aina. They became Instagram sensations by using everyday household items to recreate multimillion-dollar music videos and Hollywood movie trailers, shot by shot.