Sunday, December 5, 2021

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Despite Not Releasing the Album, Kanye West Raked in $7 Million From “Donda” Merch Sales

Kanye West is a businessman first, a rapper next.

Billboard reports that the rapper’s second Donda listening party has set a new record as the most-watched livestream in Apple Music history, garnering more than 5.4 million views on Aug 5. This comes after his first listening event at Atlanta’s Mercedes-Benz Stadium pulled in 3.3 million viewers on July 23, setting an Apple Music Global Livestream record at the time. The artists who set records before this were Jeezy and Gucci Mane Verzuz battle, which received 1.8 million views last year.

The views aside, sources close to Kanye has now told Billboard that his second event racked in an impressive $7 million from in-person merch sales, the same amount his Yeezy x Gap puffer coat reportedly made in one night.

However, the rapper is expected to release the effort this week, and we hope he does this time.

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